Japanese Car Culture dissected!
Car culture in Japan is exciting, unique and most definitely something special – but why?
At a glance, the most obvious reason seems to be that the Japanese have always had easy access to affordable performance cars to play with, thanks to their home country being the birthplace of manufacturers like Toyota, Nissan, Honda, Mazda and Mitsubishi. As these automakers have competed with each other over the years, boundaries have been pushed and new technologies developed, resulting in the creation of some of the coolest and most iconic enthusiast cars (like the Skyline, Supra and RX-7), that we continue to lust over today.
Another reason is perhaps Japan’s otaku culture. This is a word that you might’ve heard before, and although it translates to ‘nerd’ or ‘geek’, it really refers to someone who is extremely enthusiastic about something. Somebody who’s an otaku isn’t just passionate about their hobby, they also have in-depth knowledge of it to the point of obsession – they get really, really into it! Perhaps it’s this cultural trait that’s helped Japan’s car scene thrive, and not to mention help the aftermarket parts industry flourish too.